Author: Staff of MorenitaGenius –
I love my key words, slogans and tag lines, as you’ve probably noticed. “The-Out-of-Towner-Turned-Insider”. “Elevate Your Travel Game.” “We showcase cultural excellence”. “The genius of Mexican culture.”
It’s this last one in particular that I vibe with on a deep level. Mexicans are known for being many great things, yet “genius” doesn’t seem to be an adjective thrown around often when it comes to describing our national talent. That is until now.
At its core, Morenita is a colorful socio-anthropological experiment where I recognize ourselves and our cultural value.
I know it’s a company, but it was born out of my heart and soul, so in my mind it’s a movement, an awakening, a cultural homecoming.
Over the last two years I’ve built this perfect little universe of food, art & culture for myself where I am always inspired and stimulated by our Mexico,
and in this personal process of focusing on the positives I help our client also zero-in on la verdadera genialidad de nuestra cultura.
#MorenitaGenius is a new piece of content where we show off aquellos genios who are at the top of their game, even though they’re all still so young and many, just like me, with 15-20 years of experience, are just getting started.
This first story will focus on the restaurant world: we all know Enrique Olvera, Elena Reygadas and Jorge Vallejo, but wait til you meet the new school of chefs, sommeliers, maitre d’s and purveyors who are bringing the game to a completely new level. These talented youths and their spectacular work alone are worth you booking your next Morenita Experience in Mexico City.
Cristina Lugo, Founder & CEO of Morenita Experience, has developed a reputation as a Mexico City culinary and cultural ambassador thanks to her extensive experience in the world of hotels and restaurants.
In this story, co-written with Viridiana Ramirez, Morenita’s Communications Director, she shares who she considers to be the most distinguished food & drink personalities currently changing the CDMX industry.
SOFÍA HERNÁNDEZ – DE GARO JAMAT
Sofia was born and raised in Ensenada, a 90-minute drive south of San Diego. Her dad is from Oaxaca and her mom from Sinaloa, two major food areas in Mexico, making her childhood a food-centered cult of fish and shellfish.
Sofia is the Sales Manager at her family-owned De Garo Jamat, a company that commercializes the highest-quality seafood products from Baja & the Mexican Gulf and sells to distinguished national restaurants like Pujol, Quintonil, Rokai, Rosetta and Maximo Bistrot. Basically, any oyster, crab, fish, shrimp, lobster or uni you’ve ever had at any of these award-winning restaurants was most likely hand-picked by Sofia.
Not only that, but the family is also partners at Campobaja, our favorite seafood restaurant in Colonia Roma.
One of Sofia’s many responsibilities is communicating with the chefs and kitchen staff the properties of every fish and piece of seafood sold, so they understand how to best clean, cook and store it, and accurately pass this information on to the waiters, who are then able to correctly answer your questions when you’re ordering from the menu.
Asian food culture has always had a large influence on this family. When Sofia was a child, in addition to egg and black bean burritos (along with fish tacos, burritos are Baja staples), her school lunch didn’t consist of PB&J sandwiches, but of bento boxes and makis. Few people have I had more passionate & eloquent discourses about food with: Sofia is an old food expert soul living in the body of a young beautiful woman.
Click here to see the full interviews of our friends morenitaexperience.com